Clear decision guides for B2B Digital Marketplaces & Trading Platforms
Straight comparisons of the tools you're choosing between, honest about where each one falls short. Where we quote a benchmark, we show its source.
16 guides for B2B Digital Marketplaces & Trading Platforms of 1,000
The Attribution Gap Marketplaces Don't Realize They Have
A marketplace can attribute a transaction to the second but often can't say which introducer sourced the seller. Here's how each tool fits that gap.
Close or Pipedrive for a B2B Marketplace's Two-Sided Sales Team
How a B2B digital marketplace or trading platform should compare Close and Pipedrive across its buyer-acquisition and supplier-acquisition sales motions.
Prospecting Both Sides of a Marketplace at Once
Marketplaces have to prospect both sides, and supply rarely responds to what works on demand. Lemlist vs Instantly for B2B marketplaces and trading platforms.
DealHub vs Salesforce CPQ for B2B Marketplace Take Rates
B2B marketplaces quote seller take-rates, buyer subscription tiers, and extended-terms transactions. See how DealHub and Salesforce CPQ fit that pricing mix.
Gainsight vs ChurnZero for B2B Marketplaces: Both Sides of Churn
How B2B digital marketplaces and trading platforms should evaluate Gainsight against ChurnZero, including the two-sided churn problem neither solves alone.
MEDDIC vs Challenger for Marketplaces: Supply Side vs Demand Side
Running one qualification playbook across both sides of a marketplace is how the pipeline stops making sense. Here's how to split MEDDIC and Challenger.
Paying Reps on a Marketplace Take Rate That Never Closes
Marketplace revenue is a take rate on someone else's transactions, accruing for months after a rep signs a seller. Here is how to pay on it, and the fit.
Clari vs Gong for Marketplaces: Two Pipelines, One Take Rate
Comparing Clari and Gong for B2B marketplaces where supply-side seller pipeline and demand-side buyer volume behave nothing alike.
Apollo vs ZoomInfo for B2B Marketplaces: Two Buyers, One Budget
Supply and demand prospecting are different jobs with different tools. Here's a worked example of splitting an Apollo or ZoomInfo budget across both sides.
ZoomInfo vs Cognism for Marketplace Supply-Side Growth
How B2B marketplace and trading platform teams should choose between ZoomInfo and Cognism once supply-side growth stops being a channel problem.
Highspot vs Seismic for Selling to Both Sides of a Marketplace
Highspot vs Seismic for B2B digital marketplaces and trading platforms, where the deck that convinces a supplier can spook a buyer.
Fathom vs Fireflies for B2B Marketplace Buyer and Seller Calls
A step-by-step guide for B2B digital marketplaces and trading platforms choosing between Fathom and Fireflies for two-sided deal calls.
Onboarding Two Sides of a B2B Marketplace at Once
A Q&A guide to onboarding both buyers and sellers on a B2B digital marketplace, and where GuideCX or Arrows fits each side.
Scratchpad vs Dooly for B2B Marketplace Deal Tracking
A B2B marketplace or brokerage tracks both sides of every deal at once. See how Scratchpad and Dooly fit that two-sided, negotiation-heavy pipeline.
OpenPhone vs KrispCall for B2B Marketplace Call Routing
Marketplaces have two sides and both of them call the same number. Compare OpenPhone and KrispCall on separating supply and demand calls.
Marketplace Email at Scale: Where InboxAlly and Mailreach Fit
A B2B marketplace sends transactional notifications at a volume most companies never reach. How InboxAlly and Mailreach fit that scale.