Clear decision guides for B2B Media & Conference Operators
Straight comparisons of the tools you're choosing between, honest about where each one falls short. Where we quote a benchmark, we show its source.
16 guides for B2B Media & Conference Operators of 1,000
Two Different Partner Problems for a B2B Media Business
A conference or publishing business often has two separate partner motions at once. Here is when each one needs PartnerStack versus Crossbeam.
CRM Choices for B2B Publishers and Conference Sponsorship Teams
Comparing Close and Pipedrive for B2B media companies and conference operators who sell sponsorships, exhibitor packages, and ad placements on a deadline.
Lemlist vs Instantly for Sponsor Outreach Around Events
B2B publishers and conference operators sell in two or three tight windows a year. A runbook for choosing between Lemlist and Instantly around that calendar.
Selling Conference Booths and Media Packages Without Quote Chaos
B2B publishers and conference operators sell booths, sponsorships, and ad packages that change every event. Compare DealHub and Salesforce CPQ for that job.
Tracking Sponsor and Attendee Renewal for B2B Media
A B2B media brand has two renewal problems at once: sponsors and subscribers. Compare how Gainsight and ChurnZero handle each before your next event cycle.
Selling Exhibitor and Sponsor Packages: MEDDIC or Challenger
How B2B media and conference operators should qualify exhibitor and sponsor deals, and where a Challenger-style pitch wins against a crowded floor plan.
A Sponsorship Sales Commission Checklist for B2B Media and Event Teams
A pitfall-focused checklist for B2B publishers and conference operators deciding between QuotaPath and CaptivateIQ for sponsorship and ticket commission plans.
Picking a Forecasting Tool When Your Revenue Has a Hard Deadline
Sponsorship and booth sales are booked against a show date that never moves. Here's a plan for choosing and setting up Clari or Gong around that deadline.
Apollo vs ZoomInfo for Filling an Exhibitor Floor Fast
Exhibitor sales run against a fixed show date. Here is a phone-accuracy comparison of Apollo and ZoomInfo for filling a conference floor plan on deadline.
ZoomInfo vs Cognism for Filling a Conference Exhibitor Floor
Exhibitor sales built on last year's renewal list leave money on the table. Compare ZoomInfo and Cognism for finding new B2B media and event sponsors.
Keeping Sponsor Prospectuses Current: Highspot vs Seismic
A checklist for choosing between Highspot and Seismic when a conference sponsorship prospectus goes stale between the mailing and the sale.
Fathom vs. Fireflies for B2B Media and Event Companies
How B2B publishers and conference operators should choose between Fathom and Fireflies for sponsorship sales, speaker calls, and advertiser renewals.
Sponsor and Exhibitor Onboarding: GuideCX vs Arrows for Event Operators
A checklist for B2B publishers and conference operators weighing GuideCX against Arrows to onboard sponsors and exhibitors without missing a deadline.
Scratchpad vs Dooly for Conference Sponsorship and Exhibit Sales
Weighing Scratchpad against Dooly for a B2B media or conference operator managing sponsorship inventory, exhibit sales, and multi-year renewals.
OpenPhone vs. KrispCall for B2B Publishers and Event Organizers
How B2B publishers and conference organizers should weigh OpenPhone, KrispCall, and a dedicated dialer for sponsor sales, exhibitor support, and show-day calls.
A Deliverability Calendar for B2B Conference Operators
Registration flatlines six weeks out and someone proposes another blast to the full database. Here's a calendar that avoids burying the domain first.